Case study — 07

Mira Beauty

A beauty house that had to live on the shelf and on the screen — given a B monogram cradled in a crescent moon with a single spark, a high-contrast serif wordmark, and a forest-and-chartreuse world that carries from a 50 ml elixir bottle to an app icon.

Client: Mira Beauty
Sector: Beauty / Skincare
Year: 2026
Services: Brand identity · Packaging · Digital & social
Timeline: 7 weeks

01 — The challenge

Mira Beauty wasn’t launching a product — it was launching a world: serums and elixirs on the shelf, an app in the pocket, a feed full of rituals in between. Most beauty identities are designed for one of those places and merely survive in the others.

The brand needed a mark that could be embossed on a hang tag, tiled across a shopping bag, and still read as a crisp app icon at 60 pixels — one identity, one promise, everywhere: deserve to shine.

The brief, in one sentence: build a beauty brand that shines the same at 50 ml and at 60 px.

02 — The strategy

We built the identity on a single idea: the moon that holds the light. A double-stroke B nests inside a crescent moon, and a four-point spark sits where the moon opens — the customer is the light; the brand is what holds it. Around the mark, a palette of midnight forest green and chartreuse gold, closer to an evening garden than a cosmetics aisle.

The wordmark answers in kind: a high-contrast serif with a dotted lowercase i and long, drawn terminals — jewellery-like at large sizes, quiet and confident at small ones — anchored by the spaced-out mantra DESERVE TO SHINE.

Fig. 01 — The primary lockup: the crescent-moon monogram and serif wordmark over the campaign green.

03 — The process

The monogram was engineered before it was admired. The B and the crescent share the same circle, so the mark stays balanced whether it’s drawn in one colour on a hang tag, reversed out of chartreuse on an app icon, or blown up as a watermark across a packaging panel. Every lockup — horizontal, stacked, monogram-only — was tested on dark and light grounds before a single mockup was made.

Fig. 02 — The lockup system: monogram and wordmark, tested both ways on both grounds.

Fig. 03 — The brand pattern: the monogram tiled tone-on-tone, then sent out into the world on a bag.

04 — The solution

Mira Beauty stationery system — letterhead with gold monogram watermark, forest-green and chartreuse business cards on a plaster block — The stationery system: a gold watermark on the letterhead, two-tone business cards with a QR back.

Mira Beauty Luminous Skin Elixir — dark forest-green pump bottle and box with the monogram as an oversized panel graphic — The packaging: Luminous Skin Elixir — the monogram scaled up into a panel graphic.

Mira Beauty box dieline — flat forest-green carton layout with benefits, about and pattern panels — The dieline: every panel written and set before the box was ever folded.

Then the identity left the shelf. The same monogram became an app icon, a sign-in screen, a set of story and feed templates — the crescent holding the interface exactly the way it holds the bottle.