Priscy Skin Care
A skincare line that needed to feel like a ritual, not a routine — given a four-petal star drawn from pure circles, a serif wordmark with one hand-drawn ligature, and a forest-green world that carries from tube to tote bag.
The skincare shelf is a wall of sameness: white tubes, thin sans-serifs, a leaf where a personality should be. Priscy was launching into that wall with a real formula story — lactic acid, Barbados cherry extract — and no visual language to tell it.
The brand needed warmth without softness and science without coldness: an identity that could sit in a spa, on a pharmacy shelf, and in an Instagram feed without changing its voice.
The brief, in one sentence: make skincare feel like a ritual — precise underneath, sensual on the surface.
We built the identity on a single idea: the glow between. Four circles overlap and the space they leave behind becomes a star — the negative space is the mark, the way skincare works in the space between skin and light. Around it, a deep forest-green palette warmed by terracotta and cream, closer to an apothecary than a laboratory.
The wordmark answers in kind: a high-contrast serif with one hand-drawn ligature flowing from the P into the R — the human gesture inside the geometric system.
Nothing in the mark is freehand. The star is constructed from eight intersecting circles — every curve of every petal is an arc of one of them — and the wordmark’s serifs, joins and that P-to-R ligature were drawn point by point on the same drafting logic. Discipline in construction is what lets the mark relax in use: printed at 8 mm on a tube cap or blown up across a campaign portrait, it never wobbles.
It doesn’t look like a skincare brand. It looks like our skincare brand — that’s the difference.
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